I wonder if part of the reason Lee has been shelved is that she has realised that a lot of her appeal came from when she was relatable as a genuinely busy (as opposed to what she calls busy now) mum.
Now she has Lee around full time no one other than the sheep are buying the act that she has it tough - he appears to do 90% of the childcare and the cooking. I wonder if she has told him to 'hide' from the vlogs and Instagram as he was ruining her relatable image?
I think the horse has bolted on that one!
Whatever has happened behind the scenes with Lee, her channel can never go back to what it was prior to him leaving his off shore job. Too much water has gone under the bridge now and too much damage has been done.
If she is serious about carrying on as an “influencer” then she has to find real, genuine things to film/talk about. She needs to find a new focus. It cannot sustain itself the way it is which is essentially just a shopping channel.
From a business point of view I don’t honestly know what she’s thinking at the moment. It’s such a mess.
Throwing random stuff at it like health/fitness isn’t going to work because it’s not authentic.
I don’t really know what direction she’s going to go with it because ultimately she doesn’t seem to be genuinely interested in anything. She doesn’t seem to have any real hobbies.
Her entire brand has been built on the pregnancy/parenting/mum life thing but it’s now shifted so much, particularly with the departure of Lee that I don’t know if it can recover.