I was musing on this when I couldn't sleep last night.
If she is launching her #myownrange homewares or clothes, what is her plan?
Every step she adds or outsources is a chip at her profit.
I really can't forsee her having any design skills, communicating with producers/suppliers, renting warehousing to store the stock, managing a website and all marketing materials, social media for her range, recieving and checking orders, keeping inventory, packing and posting.
So is she hiring a designer, marketing team/person, website design and management, warehouse team for choosing and packing stock, and a manager to keep track of all this for her? Alongside renting storage, pay postage/business subs, shipping the stock over from manufacturing country, production costs, wages etc.
Does she not realise when she worked with Tesco, they took care of all that for her from their income, and the royalties she received where calculated after all those costs were deducted? And they could afford that because they're a huge supermarket chain.
Everything above is a percentage of your costs. She's either going to have to do as much as possible herself and sell lots of shite, or she's going to have to sell her shite for double what Tesco did.
100% will never work.