Exactly this, I always wonder how long the gravy train will last for sofa, as usually Instagram is just one arm or tool used alongside other media platforms, like YouTube, tv, radio, etc she's put all her eggs in one basket and it doesn't seem future proof to meExactly. If Insta didn't exist that lot would still be famous, for singing/acting/reality TV/TV programmes/business. Sopha, what does she have? Umm insta and? OK well Insta and McDonalds 'chef'