Everytime I see anything about her whether it’s a post on Twitter, an advert etc, the replies are 90% bad! How has it changed so quickly? Last year I swear it was a good 50/50 split of good and bad
Hunch Farm seems to be the coffin she's built for herself. I think she started to lose the huns when she had a sudden change from grey to beige, not an organic, slow change but overnight grey was out and beige and oak was in. Then there was the spamming of the alpacas, the large house, the orangery etc which had the unfortunate timing of being during a cost of living crisis when lots are having to make difficult financial choices. Finally she just stopped being arsed about cleaning almost overnight as well. For what she'd become famous for, the occasional reel that was made purely to fulfill advertising contracts fell a bit flat.
There will always be the die hard defenders who are convinced if they defend her enough she'll invite them to live with her or something. But most casual followers are probably leaving in droves as she's no longer relevant to them.
Also, as the Hinch army have all grown up and fizzled out, more and more people probably feel comfortable criticising her as you're less likely to be hounded by the weirdos.