I don't think Hinch is that clever. When I first had a look, I didn't know how insta worked, I tapped on the picture of her house in the hope of enlarging it
. What immediately struck me was that "she must have paid the marketing men a lot of money". It's all branded "Hinching" "hinch hauls" etc. She wasn't even married at this point. I looked at her first post and she's trying to flog an ikea unit. You'd think on a genuine home account that the first post would be about the house itself and how their dreams had come true buying it?? My second thought was then "Where's all her crap?" She just has minimal new stuff. Maybe it's different for me as my parents died and I've still got their junk hanging around - old books and niknaks they collected, but has she even hung up her wedding photos? No? Just naff quotes on the wall? There's nothing personal or homely about her house! No wonder she failed as an interior design site.
![Face with rolling eyes :rolling_eyes: 🙄](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f644.png)