Sophie after your stories you’re clearly reading here. Your hinchers have no idea about tattle. I know because I was one before I found this forum. Your stories today, your Q&A before look disjointed and strange to them; because they’re not your target audience.
People who want to criticise for interior choices or colour schemes so be it, there’s not much you can do but there is a lot of us who’s real issue is the over use of chemicals, before when product placement and Ads weren’t as clearly labelled, the constant swipe ups. Your Gretal filter even if you like it, is difficult to listen to and makes you unrelatable. The butterfly one the other day was a nice change.
Your audience which I suspect are women/mothers at home for whom cleaning and housework is endless and often taken for granted. You really did give me a new enthuisam initially to clean and tidy up.
The image you’re selling is someone who has their life together, at home all day with kids it’s easy to lose that part of yourself- even just in the basics of physical appearance, lots of days I can’t be bothered to wear makeup even though prior to kids this would have been unthinkable. Your brand has to be within the reach of attainable. I.e. it is achievable on some level.
You’re probably locked into a contract with P&G, and I guess that is what that weird Colgate placement was the other night? So I can appreciate you need to push their products. But you have a massive reach and audience and at a critical time for our planet once that expires if you switched to eco/cruelty free alternatives it would be a massive step to normalising this for the general population. And it’s a challenge once you get past astonish products to discover new alternatives which clean just as well as ‘standard’ products. You mightn’t want to have your brand take such hardline stance but you choose the products you promote and you can chose ones which are less harmful. With your baby now once you begin cleaning again it’s the perfect time to make a switch.
You’ll never shut tattle up by addressing unimportant points on your stories but you will take most of the fire out of it by making some ethical changes to your account.
People who want to criticise for interior choices or colour schemes so be it, there’s not much you can do but there is a lot of us who’s real issue is the over use of chemicals, before when product placement and Ads weren’t as clearly labelled, the constant swipe ups. Your Gretal filter even if you like it, is difficult to listen to and makes you unrelatable. The butterfly one the other day was a nice change.
Your audience which I suspect are women/mothers at home for whom cleaning and housework is endless and often taken for granted. You really did give me a new enthuisam initially to clean and tidy up.
The image you’re selling is someone who has their life together, at home all day with kids it’s easy to lose that part of yourself- even just in the basics of physical appearance, lots of days I can’t be bothered to wear makeup even though prior to kids this would have been unthinkable. Your brand has to be within the reach of attainable. I.e. it is achievable on some level.
You’re probably locked into a contract with P&G, and I guess that is what that weird Colgate placement was the other night? So I can appreciate you need to push their products. But you have a massive reach and audience and at a critical time for our planet once that expires if you switched to eco/cruelty free alternatives it would be a massive step to normalising this for the general population. And it’s a challenge once you get past astonish products to discover new alternatives which clean just as well as ‘standard’ products. You mightn’t want to have your brand take such hardline stance but you choose the products you promote and you can chose ones which are less harmful. With your baby now once you begin cleaning again it’s the perfect time to make a switch.
You’ll never shut tattle up by addressing unimportant points on your stories but you will take most of the fire out of it by making some ethical changes to your account.