Although she's a bit thick in some ways, Sopha is a experienced saleswoman. Everything has a price, and she's not going to hide the next cash cow, when there is money to be made.
I think she is just bored, as are we, and is doing the minimum she needs to satisfy her contracts.
She has half heartedly dabbled in other projects for a year now, with no real prospect of reaching the next level of fame.
If we get out of this lockdown by summer, there aren't going to be too many people cleaning their house and out buying B&M tat daily.
Her shoppers will be outdoors, holidaying, meeting friends and socialising, not cooped up with nothing much more to do, and the insta cleaners bubble will burst.