The basket of hand towels that she showed yesterday had a bottle of Dettol Spray & Wear in it and the post was tagged #gifted. So, if this was the first time she had ever worked with Dettol and they did truly gift it to her with no strings attached then this is correctly disclosed. If she has previously worked with the brand and it was gifted with no strings attached, it should be marked #Ad because she is perceived to have a working relationship with them and may be influenced to give a biased review. If she is being paid to post then it should be marked #PaidAd or #Paidpartnership. With me so far?
And then today she used Dettol All in One with no disclosure at all. This should be marked #Ad because she has been gifted by the brand previously ie the Dettol Spray & Wear and so does indeed have a relationship with them.
If I can pick this up from a quick Google then why can't these chuffin influencers do so as well? Do they need a bleedin flow chart or something.
These new regulations have been put in place to protect the consumer, particularly the gullible ones who are trying to emulate her life. The fact that we are scratching our heads trying to work out what has been gifted and what hasn't means there is something wrong. Sheer sloppiness or deviousness?? Who knows? We all have rules that we adhere to at work. These are YOUR rules Influencers so bloody well make sure you follow them.
I really do not have a problem being sold to, but please tell me first whether it's a gifted/sponsored/paid partnership item so that I can make an informed decision before I buy.