This highlights everything that’s wrong with Instagram advertising and the world of paid influencers.
I can’t believe that with all the controversy surrounding this family, they still tried to sneak this out on the gram without full disclosure. They’ve had a spotlight shone on them for this kind of behaviour before so why not do the decent thing and be honest about what was gifted and what was discounted etc. Other influencers manage it. I may not be a big fan of the Woods, the Davies but they always seem up front about what’s been paid for and what hasn’t. But no, MoFo want followers to believe they’re rich enough to pay for it. Adding #Ad 6 hours later, after it’s been viewed by the majority of his followers already. Nope, not cool. Totally dishonest.
If they truly believe they are still worthy of being called influencers with something to offer brands then this fiasco is totally unprofessional. If they are sat there now at House of Hooper wondering why they get so much flack all the time and other influencers don’t, this is why. They are dishonest and have zero integrity. Brands need to be more careful and bear this in mind as it looks equally bad on them.
Rant over. As you were....