Guys, this restaurant is a collaboration with Endo (and another chef, Mishka, Russian I think, who posts lots of pictures of meat on his inta account), the chef from that fancy place Alex always raved about. Endo is very very good, and if he puts his name on Sumi: it WILL work, no matter the price. He's received a Michelin star at Rotunda restaurant (the fancy restaurant that Alex raves about, again and always). So no, he's not opening competition, he's just working with this chef and I hate it. Kazutoshi could have worked with anyone else, why this moron, urh? I absolutely don't know anything about the business of fancy restaurants but could be they plan to adapt and deliver their fancy sushi boxes to their elite clientele? In this case, having paid so much for renovations will be a shame, but it's not like the Iskams care about throwing money into the rent of an empty space (cough *their emply flat for more than half a year*, cough *empty pretend office now turned into Lidia's flat*).
Whether the Iskams have complete ownership or not of the restaurant I don't know. But we can maybe find paperwork of this online.
Alex posted a picture, right after they came back from the countryside last lockdown, of him working on restaurant plans with a team. This is not new, they've announced it months ago. So I doubt they've only got 1% share in this restaurant. Also, they both said many times they would like to open a restaurant.
Meme's story was a picture of her and grandpa in front of the shop, with something like: "Can't wait for Sumi to open end of november and collaborate with you @kazytoshi_endo and @misjka" I think.
But I doubt they earn their money from BtoC. I think they focus more on selling big batches of notebooks to stationery stores, lifestyle shops, concept stores and so on... I see hips of them in the stores so I wouldn't be surprised that there company is doing as well as they say.
Now, if they are indeed involved in dodgy things why have they still not bought that damn dream house ?
Things we're still waiting on seeing:
- London house
- Daylesford dupe/Soho house dupe
- Dream offices
- New scam products from Intelligent change
- Unsurprisingly already-seen-before gratitude children's book
- Restaurant reveal
- Meme's recipes app
This is not news, the restaurant they eluded to months ago. So, one project revealed. Waiting for that new dream house, still no recipe app launch in sight, gratitude book maybe launching in time for Christmas, when will they be back to the countryside to visit their dream farm property now?
Personally, I wasn't surprised by the restaurant as I remember Alex's post about it, but I really thought it'd be an Italian vegetarian restaurant...
But for real, they were also looking for new offices. They must really be angry that now they're gonna have to pay their rent, Lidia's rent, and a restaurant rent... I doubt we see any offices any time soon.
Meme is back on posting quotes on quotes, means mental breakdown, means reading Tattle XD