TWO assistants... TWO! Yet can’t steam outfits, no behind the scenes photos for a blog post, no behind the scenes vlog (think ITF, and yes she has her husband, but there was TWO), no close up on the jewellery, no explanation of the design process, no walk through of their workshop.
This is the kind of bull work ethic I’m referring to; she has at least two people on staff, plus herself, so three adults, and she thinks she can flop in front of a bookcase, pose in terrible outfits, slap it on Instagram and make a few thousand shoving non relevant stuff on our feeds.
Nil direction relevant to her audience, every one of us that aren’t teenagers or sheep; how to choose an engagement ring, how to invest in diamonds ie tennis bracelet v diamond earring v diamond pendant, how to design your own piece.