I think people need to understand how this works from company's perspective. They are not interested if you eat vegetables or not or you are going to use this greenhouse to dry your underwear there, as long as you have enough naive people to actually buy whatever these influencers are promoting, this will then bring more profit for the company. It goes for everything. For example if a company will shoot a campaign for their new product, this will cost them a lot of money and to divide it :
* rent a space to shoot the actual product
* hire models for the campaign
* stylists, hairdressers, make up artists
* photographers, editors
* food, refreshment for the whole team
(there is probably more )
Why to pay all of this when they can simple give their product for free (which one single product will cost them far less to give away) to an influencer to promote it ? They will do the whole shooting/styling themselves, everything
As consumers it can be quite frustrating as we need to pay with are own money, but for the companies and the influencers this is all business / profit
It will continue as long as there a sheep to follow the so called "influencers " ( and it seems there are a lot of people who actually are buying by their recommendations in seems) . Writing to the companies will not change their way of making more money as I stated above, if only people open their eyes and realized that they don't need whatever someone is promoting... Especially when the only reason it's to sell more nothing more
I agree with you but I don't honestly believe that Lidl's audience are the right fit for Alitex greenhouses.
If you are starting out growing plants you can buy a reasonable size 'off the peg' greenhouse ie 8 x 6ft from £135 or so, but she is clearly not growing flowering perennials as they have done nothing to the garden, other than fiddle with the beds that are already there.
If you want to grow veg you don't need a greenhouse. In fact you don't even need raised beds....just a patch of soil.
So far she has shown an interest in growing herbs on the windowsill and in the planter but seems impatient that she is having to wait for the bespoke, made to measure greenhouse to be built before she can grow carrots. It doesn't make sense.
I would live to see her pick up a spade or fork....or even a full size watering can!
Sorry, segued off....back to my original point....why is Alitex doing this? Yes she has a lot of subscribers but how many are able to afford, can accomodate...or even want a 20k greenhouse?
This is the sort of thing Alan Titchmarsh had (I viewed his old house when it was on the market) and he was filmed on the BBC using it!
Anybody who wants a horticultural vlogger will not be looking to her for advice.
For Lidl it's purely decorative, not functional (hence talk of baskets for it). I will laugh so hard if she does try to grow anything and has to deal with pests and diseases, moss, broken panes, algae, weeds, watering, too hot, too cold, mildew on her baskets etc. I feel like sending her a book on greenhouse management.
I do feel a bit sorry for Alitex....they seem like a lovely company with a beautiful product, which I would love to own. I think they have their own blog, which offers advice. I hope Lidl is turning into that and watching Gardeners World more than the one time she did.
Also, I get the impression that the 'landscapers ' who were doing the raised beds (under trees!!!) and who failed to turn up, have not been back. Maybe they read here?
). Such a passive-aggressive dig at Nicky Lazou. Further proof that Lydia Elise Millen is vile. We all work hard but no one works as hard as Lydiot's publicist / pube-licist.
she will come out of her "depressed" state once she gets a Hermes kelly OR some other luxury item gifted to her. THAT is Lydia's remedy to happiness.
