This annoys me, too. Lydia doesn't understand how much of a charmed life she really lives. She can get up early no problem because she can go to bed early that evening. She has no commute in the morning to rush to get ready for, but instead can sit, relax and make herself a leisurely breakfast. She doesn't have to leave the house to go to 'work'- simply walk down some stairs. If she wants to go for a run, she can push work back an hour or two. She has a team of people to do all the work she doesn't want to do for her (negotiating deals, editing and all that 'boring' stuff). That leaves her with an entire day to play house. And, even then, she only does the 'fun' bits because she out sources the maintenence of her home to cleaning staff, etc. In the evening, of course she can cook a 'fancy' dinner, because she's done nothing but potter around the house all day rearranging plant pots. It's not as if she's tired. And, because Ali is at home with her, anything that her employees wouldn't do for her, that she still doesn't want to do, Ali will. Then, when she's not playing house, she's playing dress up. The last time I remember even vaguely doing her little try-loads-on-pose-in-the-mirror was when I was about 23 (when I had no mortgage, no kids and nothing else to do when I wasn't working).
It's obviously entirely her own choice to continue with this career, not have children and whatnot, but she genuinely is so out of touch with her viewer base that, clearly, £50 is worth the same to her as about £5 to us. She simply forgets that the majority of her viewers are women who are either just out of school/university and looking for work, women just starting their careers and on starting salaries, or women who have children and more than likely either work part time hours and/or in lower paid flexi-work to work around childcare. Of course, some of her viewers will be well off and easily able to afford the £50 price tag, but would they really want to buy it from her? And, for the rest of us- £50 is a huge chunk off my weekly food shop. If I'm spending £50 on myself, it sure as hell is going to be on something more exciting than a bloody tanning mitt set.