Hello - so since the launch happened I have been reading everything on here, YouTube and IG. I’ve become obsessed. I also was one of the minions that did indeed buy Lydia’s product. I received it today and before I give my review I wanted to say - in the hope Lydia or her “team” are reading - the following:
1) It is really really obvious that you all did a unified “
duck” when BLM could not be ignored by you. At first not going ahead with a launch because it detracted from raising awareness of BLM seemed totally reasonable and in fact quite on the pulse for someone like Lydia. But now it is blatantly clear that you had to revise your offer so it didn’t so obviously exclude POC. So you put your heads together and decided that “doi” - light bulb moment - black people could use this kit to put on moisturiser!
So you quickly revised the blurb etc. However, you must have totally forgotten that the tag inside the bag still says independent tanner.
2) Putting a high price tag on something that may not in fact be of that monetary value is the norm today. You need to make dem $$ bills Lyds. Buuuut, what usually makes people buy things regardless of price is the hype around the product, the thinking they are purchasing something that is desired by other people, the feeling that owning it gives a person. Etc. Now I look back I wonder why I parted with my money (which came to 60 something pounds FYI). The lack of care, attention and professionalism put into this launch is embarrassing. It would be bearable if you were starting out, saving money by getting your partner to do photos and you setting up the website yourself etc. But you are not starting out. You clearly take time to flog other peoples
tit. You are - in my opinion - one of the more natural influencer floggers when it comes to running lines on a new product we should buy. Why did you f your own product promotion up so royally?
3) Be honest - did you seriously think this was the best first product to launch your own brand? I just don’t see you thinking that. Be truthful!
Ok now my review:
Opened box. Pulled out bag and said box was immediately placed on recycling pile. It’s nice opening a box but not worth it for this product.
Bag is fine. Def what you expect for free with other items but on the better side of the freebie bag spectrum.
Scrubbing stuff. Not used yet but looks standard and am sure works as standard. Ditto for the tanning stuff.
I do apply tan and whilst I can reach my own back I’m sure the back stuff will make for a quicker tanning routine.
Finally, this whole experience has left me enlightened. I no longer view these influencers with awe and a desire to follow their path. I’m intelligent and work on things that actually make a difference in this world. If Lydia and her people really thought this was a special product to spend time and money on then they are really very stupid people. Completely insular and thick. So whilst I will still watch the vlogs out of pure voyeurism, it will never be with the intention of emulating their lifestyle again. Probably will just be so I can participate here
it will create a whirlwind of hate in my opinion.
Plus at £30 a bottle St. Tropez is frickin expensive. These threads have made me realise, that I'm a lot more socially influenced that I initially thought. Like girls are under such pressure to always be 'flawless' and I've probably spent thousands to achieve this.
