She’s not selling it very well - it’s nothing like she’s making it out - she’s probably putting more people off.
Dress codes aren’t enforced. If you don’t want to don your ballgown and tux you don’t have to.
This while they are stricter on formal nights, it basically comes down to please wear a suit for men and a dress/trouser suit type thing for women. It did used to be a lot stricter but have become a lot more relaxed over the years. It's not really any stricter than you'd see in a number of restaurants in London. While some areas of the ship won't have a dress code at all. It's a weird choice to focus on the dress code I think, as for those new to cruising it can be a worry if it's not explained properly!
I think one of the problems for Louise is that she has nothing to compare it to. Like I'd be spending some time highlighting that Iona is fully freedom dining, and showing how you about joining the 'virtual queue' or booking for the sit down restaurants. I'd maybe even show the app it can be done on while making it clear it is possible in person as well. I'd then even probably mention that some ships you've got the choice between freedom & set dining and the pros/cons of each.
Also the nearly all inclusive or however she described it. I'm guessing she's been given a drinks package as the first thing I'd be mentioning is that you have to pay for drinks (reasonably priced admittedly). If I were P&O I'd be really getting her to sell that they allow you to come with a 1l of alcohol each and soft drinks etc. (They're not that strict if you bring more but obviously P&O won't want that known). It's quite a big selling point for some as the American ships are super strict about it.
I'm actually a bit surprised P&O are doing this, this summer. Especially when things aren't back to normal fully on their ships yet. Such as the kids club, where it looks like you're still having to book. With the exception of the night nursery (I believe) this never used to be the case pre-covid. And in regards to provisions for kids they were arguably some of the best holidays around both for families and non families.
I'm just annoyed. There's so much stuff she's overlooking and it just shows why companies should try and go down the non-influencer route. Just pay for some ads or something on their content.