She couldn’t be launching her “brand” at a worse time, imo. I feel like interest in her has waned massively throughout the year and for the most part I think people have lost interest in her or even forgotten she exists. If she was launching something around the time she moved to America I think it would have done well because she was very likeable then and seemed like a sweet girl. But these days she couldn’t be more distant and has shut herself off and doesn’t engage with her following, but still expects them to buy her crap