They tried to cancel Jordan for "sexualising" his own girlfriend in an interview. In reality, it was a podcast about cuddling/physical contact and he mentioned sex with his girlfriend - no sordid details, not even naming her, nothing untoward. It was a 10 second moment in a 20 minute podcast and they tried to make it sound like he violated her in some way. Also conveniently forgetting that Jade's pretty comfortable talking about sex herself - suddenly she was a Victorian lady who would be shunned by society if it became known that she had intercourse with her boyfriend.
Although I mostly think it's down to Perrie and Jade being their favourites rather than appearance, nobody can tell me that Jordan wouldn't be more popular with Jade's young fans if he looked the way he did in his Rizzle Kicks days. Quite funny when you think about how they were all about Jesy not being judged for her appearance.