This is where her having her own stupid interpretation of the rules doesn’t make sense. It’s not an ad in any legal sense as she isn’t being paid directly to say anything about the lighter. It is a gift, meaning she has to declare that when she talks about so we know she’s not paid her own money. Legally they are not the same thing. But because she came up with her own system for labelling whether something is an ad or not (I think she says everything is an ad, regardless), it makes no sense when she makes comments like that.