I don't understand it either. A lot of influencer marketing works the way that viewers admire the person they watch. I can even imagine why people wanna be just like Zoella oder Anna (I dont, but well) but I can't think of ANY reason why somebody could look at Lily and think "Yeah, that's my role-model" or "that's the person I want to be one day" or something. She's such a rude and moany person, not even nice to her own husband, not thankful, not even a sense of style or something motivational about her.