I think it’s mostly her sheer smugness that irritates the life out of us more than anything.
It’s not the “influencing” of her that’s annoying. That’s an influencers paid job, what else can we expect. Of course you’re right she will have had *SOME* influence over her followers at the time but it’s how intensely smug she still is to this day that grates on me, as it doesn’t correlate with her current level of “success” online, and there are far bigger influencers online who are not at all smug like she is.
It’s that trait that makes her hard to like anymore I think. It just smacks of “the girl who isn’t like other girls” vibe from secondary school and it’s so immature…. She herself and most of her followers must be in their early to mid 30s by now