I feel like Joe has fucked his branding up purely because he thinks he is better than everyone else and as a result his messaging is just totally out of touch and inconsistent.
He preaches balance when its plain to see that he is in a constant state of binging and restricting. He says they want to homeschool Indie because they love spending time together as a family but constantly fucks off with Rosie to party and leaves them behind (Coachella, Glasto). He just can't keep his own story straight.
I mean who is he trying to appeal to?! His method is totally outdated so anyone under 30 will give him a wide berth when there are so many better fitness influencers out there. So is it parents he is targeting?! And if so why does the think that the homeschool approach is going to appeal? He basically says he is doing it because they love spending time together as a family, implying that those who send their kids to school don't! I mean we all know that it isn't the reason at all but surely being honest would actually serve him better in this case even if it makes him look like a selfish prick.
Plus isn't this latest development just another step towards being even more unrelatable. You know those kids aren't going to be awake and starting 'school' at 8.45am so yet again he's removed another obstacle that most people face...the busy morning rush and then end of the day madness with homework/cooking dinner after work etc. Yet he'll continue to preach that everyone has time to exercise.
And his whole Rosie
body speech went down like a lead balloon, alienating mothers and making him look like an even bigger arse.
So what is the point of him? His recipes are basic as duck and have had their day. Apps like his are 10 a penny and high intensity isn't fashionable anymore. He isn't relatable at all with the constant holidays and now homeschooling to facilitate said holidays as he doesn't want to be told what to do by the school. Yet he continues to preach on and on and on about how we can all do what he is doing.
duck the duck off Joe.
He preaches balance when its plain to see that he is in a constant state of binging and restricting. He says they want to homeschool Indie because they love spending time together as a family but constantly fucks off with Rosie to party and leaves them behind (Coachella, Glasto). He just can't keep his own story straight.
I mean who is he trying to appeal to?! His method is totally outdated so anyone under 30 will give him a wide berth when there are so many better fitness influencers out there. So is it parents he is targeting?! And if so why does the think that the homeschool approach is going to appeal? He basically says he is doing it because they love spending time together as a family, implying that those who send their kids to school don't! I mean we all know that it isn't the reason at all but surely being honest would actually serve him better in this case even if it makes him look like a selfish prick.
Plus isn't this latest development just another step towards being even more unrelatable. You know those kids aren't going to be awake and starting 'school' at 8.45am so yet again he's removed another obstacle that most people face...the busy morning rush and then end of the day madness with homework/cooking dinner after work etc. Yet he'll continue to preach that everyone has time to exercise.
And his whole Rosie
body speech went down like a lead balloon, alienating mothers and making him look like an even bigger arse.So what is the point of him? His recipes are basic as duck and have had their day. Apps like his are 10 a penny and high intensity isn't fashionable anymore. He isn't relatable at all with the constant holidays and now homeschooling to facilitate said holidays as he doesn't want to be told what to do by the school. Yet he continues to preach on and on and on about how we can all do what he is doing.
duck the duck off Joe.
I started to suspect he was a bit of a knob a few years ago. James Smith (who, ironically, I now think is a bigger 
) and he was a decent bloke, no indication of the cuntery that was to come, although looking back he did some videos outside kfc shaming some fat people for being in the queue, so the signs were there 
) and having to ‘earn’ your carbs. You also got hung out to dry at the end when the plan was finished there was no ‘what to do now to maintain etc’ they just wanted you to sign up to the graduate plan for more £££. It wasn’t sustainable so the results were short lived and no different from signing up to any other slimming club really, except this one encouraged you to throw yourself about like a