The fact that a record label can prop up this drivel in an era where many artists don't get a chance to be signed, is just a sign the music industry is on its knees. Last like the last lily Allen albums that were just crud, it's time record labels stopped indulging artists delusions of grandeur. When I saw it was Polydor, I knew it would be a mess - they are just pop, or pop imitating.
Jesy Nelson sounds so unable to sing away from the producers who had been masking her voice for 10 years.
This was an opportunity to come out with a song, maybe even a ballad, about identity, self expression... That would have been received well.