Interesting cover and colour choices!
TBF, it's a bit of a no brainer for publishers to tap into Instagram PT following. Even if only a minority of the followers buy the book on preorder, it's pretty much guaranteed to be a "Sunday Times No.1 bestseller". All they need is what 10k sales in the first week.
Don't get me wrong someone needs to have the social media following and actually write the book, but it does seem an easy win for the publishers.
TBF, it's a bit of a no brainer for publishers to tap into Instagram PT following. Even if only a minority of the followers buy the book on preorder, it's pretty much guaranteed to be a "Sunday Times No.1 bestseller". All they need is what 10k sales in the first week.
Don't get me wrong someone needs to have the social media following and actually write the book, but it does seem an easy win for the publishers.