The majority of what is being sold can be bought for a fraction of the price on Aliexpress or eBay from China .. (just had a quick look myself and the items are easily found)
so basically what it looks like she’s done is ordered cheap clothing from China and selling it on at a very high mark up ... I mean I understand that all businesses work this way, but surely people won’t be that silly to pay £40 for an exact same item you can quickly source on google, and pay less than a tenner for
It used to be the same when the Towie cast had ‘boutiques’ , you could quickly google and source the exact same products they’d obviously bought to sell, from China, and buy it yourself the same way, for peanuts... again I completely appreciate that’s how all businesses work , but nowadays unless you completely don’t understand how to use google (google lens is amazing ) you can normally source any products like this yourself for a much much lower price, ie where the business owner themselves has purchased the items from to sell on.