That post is basically him covering the fact that his wannabe career is over and he knows it. Now he's Mr all about the charity. Imagine being that desperate that you are willing to run a marathon just to possibly get noticed and get five mins on Tele. He knows he is done so gonna try desperately to be a massive insta star. Hence trying to fool people into thinking he is Mr charity. This will be his thing now , charity. Thing is tho he fucking hated it, same as panto and we all know it, he's only spiting himself doing something he doesn't like to cover the fact that he is living off his wife. Even if he gets another panto, thats the highest he is ever gonna get. Showing this pretend lifestyle doesn't change the fact that when the day is over he is an unemployed nearly middle aged man out of work and in a fake marriage