It seems right and fitting that the tweet that launched the VBI is shown here again today in all its glory.
Tweet. We salute you
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It really grinds my gears that she associated the name of Terry Pratchett with her foolishness. Sir Terry was a clear-eyed pragmatist who had spent a decade in journalism before starting to write his books, and he had very little in the way of misty-eyed sentimentality about people, business, politics and their motivations. He would have looked at this, thought "Uh-huh, what's in it for
you, Jack?" and probably phoned his publisher to tell them to stop this random Twitterer profiting off his characters name, toot-sweet. He did not like people trying to use his work for their own aims, not one bit. (There's a reason there were very, very few licensed products or other big-scale media productions of his books in his lifetime: he didn't trust people not to twist it into something else to suit their vision. There's been a few TV things produced after his death that have proven just how wise he was to keep such a tight grip on his work)
Also, many of his books involve conmen, grifters, or chancers who saw an opportunity of dubious morality and snatched at it. Sometimes they reformed, sometimes they were so rotten at it they were a mere amusement to the characters (Mr "Cut-Me-Own-Throat" Dibbler is a notable example), but mostly, their sins found them out.
I suppose that's why his books were fantasy: the fools and wrong'uns always got their just desserts in the end. Real life is not so satisfying.