Yeah, the museum history section of the wiki page has some details:https://en.m.wikipedia.org/wiki/Jack_the_Ripper_MuseumThe owner (or editor?) of Diva is thick as mince, and, if I remember rightly, there was a scandal around her involvement in a womens history museum that ended up being a Jack The Ripper experience?
The museum was founded by an ex diversity officer of Google. Interesting.