It also really shows how much she's squandered opportunities. Earlier this year, when the 344% thread went viral, she briefly had the highest profile she's had in years - constantly on TV/radio, getting retweeted by genuinely famous people etc etc.
Anyone even slightly savvy would have seized that with both hands. Get the website updated regularly again, post weekly meal plans, start a newsletter on supermarket deals of the week...there are so many options. Instead she bought a pigskin hat and went on holiday to Venice.