Data notes: this for UK, 12 months, used search term rather than the google allocated groupings as I suspect it disadvantages smaller names. All of this is subject to interpretation and by no means gospel, and encourage ppl with opinions to disagree with my very biased anti Jack stance
Anyway first up is Jack’s related searches, these are indexes not absolute search volume so Twitter is her most searched for term. Recipes is close to half as frequently searched, as is tattle. Tattle and recipes are very close to being equally searched for. I’d guess these search volumes are hundreds to low thousands which is abysmal for a full time job tbh.
Trends also shows search volume over time, Jack’s only peaks are around DKL or big Twitter beefs like Waliams. Not around book release which is... not diagnosed gifted and talented. In examples I’ve worked on / friends you’d expect to see spikes driven by any media appearance - news, tv, radio, podcasts, YouTube, she’s done all of those and nothing really drives interest like her Twitter beefs. Her follower count corroborates this, never goes up unless she’s sharing triggering shit or whipping up outrage.
Now onto her peers. You’ve got book or Guardian in their top (interesting no one seeks out Jack’s press work too? Lol). Gizzi and Ruby Tandoh had too low search volumes so google don’t release their related searches sadly. But you can go play around with this and take a look, Jack’s looks shit next to everyone’s lol.
In summary WHYYY is she still getting booked for writing gigs?? She’s not driving anyone to publications, she’s certainly not fucking selling hers, token media pov play.
This was like a reverse pitch deck for her, she’ll be on the John Lewis app getting her sweet frumpy high now