It can't be 100% cotton because it's for that awful material on the other side. That stuff would make you so uncomfortable when your sleepingThe amount of though they put into cashing in on their baby is proof enough of their greed and narcissism it’s plain to see it’s all about the money why are their followers so blind to this, what mentality is required to pay £50 for a single quilt cover that really isn’t that spectacular I would like to know if it’s made from 100% cotton for that price it should be !I picked up a lovely one 100% cotton feels like silk for £14.99 even at full price of £25.99 it was worth the price no way would I pay this so they can buy hot tubs and decor people are crazy enough obviously but it baffles me !