Once again I think people just continue to underestimate just how much even a mid tier Instagram influencer can earn from one basic post, let alone a campaign or multiple ads for multiple big name brands over the years. Add to that your affiliate links, etc., AND the fact that Alix has been in this for a long time and had a relatively successful YT channel as a guru at the height of its popularity which would have earned her bags of money. So yeah, she can afford rent in London lol especially with her boyfriend contributing half of it.
I’ll say it again— they earn obscene amounts from ONE post alone.
This is a common theme in almost every thread over the years I’ve read from YTers to Influencers, guessing at what the secret stash of money it is that they must have, trying to work out how they can afford to live where they do, etc. Guys... there’s a common denominator here and it’s the industry. It pays you buckets of money and once you’ve earned a spot/audience, you don’t have to even work consistently.