Right, I will state from the start I like Lauren. She has a feel good, happy personality but after a quick count up, since January there has been over 60 adverts.
So, therefore Lauren isn’t your friend she is a sales person, coaxing you in to buy her lifestyle, buy the product and therefore, increasing her bank balance which is fine if you tell people I’m selling this to you.
She does, according to ASA rules, declare its an Ad but it’s being wrapped up in a girly, friends format.
I wish people would realise the following:
1/ when you swipe up (even if you don’t buy) it leaves cookies on your phone which in turn creates revenue for any future purchase within 30 days.
2/ finishing a post with a question. The replies create engagement figures which create revenue
3/ sliding the emoji slide counts as engagement figures which create revenue e.g
Today’s post “how lucky are we with these blue skies”
4/ last nights latest post on a knife block with knives. These cost £250 BUT you are lucky because Lauren is working with the company and can offer you 10% off (even though she was given them for free as she is working with them).
It’s a known fact that emotional shopping is done at night, you are tired, scrolling by looking at other’s lifestyles and you buy into it all.
“Influencers” need to be accountable for the poor mental health and debt that they are helping to create and influence.
Pressing one of these buttons creates engagement figures = creates revenue