Katherine Ormerod did a really good post about brands not wanting to work with women who are pregnant and so waiting as long as possible to announce. Hannah shared it at the time. I expect that's the reason why she announced it late and she was probably just going to try and replicate the blog post. Just doesn't have the same effect writing about serious issues like sexism and discrimination when you say stuff like "Ladz wrote a little summin summin about women's rights, swipe up"23 weeks is a really odd time to announce a pregnancy. When she said on stories that she intended to write a post about why she was announcing *now*. I wonder if it's significant that many practitioners identify 23/24 weeks as the point of viability.