I have a lot of thoughts this morning.
It’s depressing to me how many people seem blindsided by what Grace has done here - that they had clearly 100% bought into her sustainability/ethical branding. It’s maddening that Grace has been allowed to occupy and dominate this space, profiting from presenting herself as the influencer who isn’t like “other” influencers… when beneath it all she’s just a bog-standard, carbon guzzling covidiot like the rest of them. She has been invited to speak on panels and podcasts when someone more educated on the topic (whether that's through formal education or lived experience) could have had that opportunity.
I think people HAVE to start being more critical with who they follow and support and realise that maybe, just maybe, a disgustingly rich white woman with a brand teetering on the edge of fast fashion was potentially not the best person to be looking up to in terms of sustainability. And she certainly shouldn’t be the spokesperson for making sustainability “more accessible”. There are countless sustainability activists who have the lived experience of living sustainably by necessity, and they practice what they preach.