What's with the caginess here regarding the wages of the workers in their (seemingly numerous) factories? Notice how they say workers across their factories are paid a "fair wage" - a term easily open to interpretation. Every fast fashion brand out there will claim their workers are paid a "fair wage", so why aren't they going above industry standard and being completely transparent with these wages?
Also note how the only concrete statistic they can provide is regarding this nebulous Hong Kong factory, which a) we now know isn't even the factory depicted in the video, and b) it seems unlikely a significant chunk of their production occurs at this factory since they can't explain what actually happens there beyond "it's closer to where bamboo is grown". Nothing is really adding up here - from their video, it's clear their staple products like leggings are being made in China, and most of their leggings don't contain bamboo. They can't keep bleating on about bamboo when most of their products don't even use bamboo. Just admit it's a cost-cutting strategy.
Basically, it's a really bad look for them to be suddenly drip-feeding new information regarding their company in the instagram comments. First it was factories just in Portugal, Turkey, and Hong Kong, but now in the name of "transparency" this suddenly includes China and Morocco? I don't believe these are new additions, I think they've been manufacturing there for a while, but knew it was bad sustainability optics to be outsourcing to so many factories. Guaranteed their core staff have never visited these factories other than the Portugal one which was the initial glamorous face of the brand - but it's not enough to rely on external accreditations if you want to take sustainability and ethics seriously.
edit: the #itscooltobekind page on their site is now updated with this Brand New Information (i.e. production in Morocco and Shanghai). Also seems they've removed the obnoxious list of ecolabels w/ no context they used to have there. Think we need to log how much they change that page - notice how they never seem to update it organically as their production methods change, but only change it in response to criticism on their socials.