I think deep down Grace knows her involvement at TALA isn't that important and that she just creates unnecessary 'work' for herself. But she has to choose between either accepting that she's a bit useless and can afford to do nothing of value all day, or scheduling meaningless tasks to make herself feel busy so she can complain about burnout. At least the 'boss witch' version makes her feel useful.
By the looks of it she gets paid for clicks, not just for purchases. Doubt many of those people went on to buy