Okay, so out of curiosity, I went to the Genflow website to see what they said and what they do. It opens with,
"In 2020, influencers should have there own brands. Why? It's authentic. You can make a real difference for people. Make at least 5 times more than brand deals. And most importantly. You OWN it. #equity #notad. We build brands for influencers"
They then lead into this:
"What we do"
"In 2020 anyone can launch a direct to consumer brand. Setup a website, get some products/make a course and sell it online. It’s easy, we get it.
But would it be successful? You will make some sales but would it work in 12 months, will it build into a full fledged business that can grow without you? Could you sell the business for $100M one day? This is what we do. We work with you and give you a team focused on strategy, branding, paid ads, content, eCommerce and the rest so you can focus on being the CEO to lead the business and the team handles the business processes, day to day operations and growth."
It then lists all their clients that they have started brands for with a lot of big names. Anothony Joshua, Patricia Bright etc.
The part that confuses me is the, "we'll handle the products, customer service, branding, strategy, growth, ads, Ecommerce, day to day operations... you can focus on being THE CEO." Hmmm.. this company seems like an influencers dream. The company literally does everything and then the person can play "founder/ceo" while everything else is taken care of.
Someone can basically be the "founder/ceo" while doing absolutely nothing, and still making a fortune, based on their following and IG promotion. You literally take any "entrepreneurship"/effort/skill/hard work out of it and then become an instant "CEO". It's amazing to take advantage of your popularity and your opportunities, but I feel it's hurting a lot of people who will compare themselves to the influencers and not see the full story.