Not really, this means on average they have to spend 1.84 to acquire a new customer (one that’s never bought with them before), so for example if their FB / IG budget is 1000 £ they would make 544 sales which would bring them 73 000 £ in revenue, but we can’t know what their gross profit would be because we don’t know the cost of their goods.But also that means their profit margins are insanely high and their tit is overpriced lol. It’s basically bragging about how much they mark up stuff