I just want to spend some time on the TALA article posted today because I can’t get over the audacity of them preaching like this when they don't even meet the sustainability standards they've proposed.
Notice how they say that third party accreditations and reports are a good way to distinguish sustainable brands - of course they’d say this, because their only claim to sustainability so far has been flashing various ecolabels on their website which they didn't even understand the meaning of themselves. This kind of statement about the value of accreditations is not only inaccurate (accreditations are not a perfect signal of sustainability like they are implying; there’s plenty of critique of their shortfalls) but they're also gatekeeping what sustainability is. Small-scale sustainable brands that maybe have a few employees and an extremely short supply chain probably won't have any of these accreditations - but in my experience these brands are the most transparent about where they source their materials and their working conditions. And in any case, where on earth are these ‘reports’ TALA is talking about? They have zero publicly available sustainability reports, living wage reports, etc.
Then the worst section for me: “The first thing you should look for is quantifiable evidence.” Hilariously, TALA offers the following as their “quantifiable evidence”: the fact they share what % of their fabrics are recycled, and the fact they have accreditations. Sharing their recycled % isn’t evidence - it's a claim which has not been backed up with evidence. I couldn’t give two shits about 100% recycled clothing if it is ultimately sourced from poor working conditions or is from one of those factories that don’t use post-consumer plastic (i.e. they use new plastic produced for the sole reason of supplying the recycled clothing market). TALA has not provided any information whatsoever on where their materials are sourced - we have only seen factories where the materials are stitched - so where’s the ‘quantitative evidence’ here? And again, pictures of their accreditations are not quantitative evidence - share the reports instead.
And the paragraph on transparency…lol. TALA has no transparent information on their factories or workers. Their website doesn’t even tell you how many factories they use (just vague statements about the countries the factories are in). Saying a third-party audits your factories is not transparent - where’s the audit report then? At least have your staff go to the factories themselves to validate the third-party report. In other words, do the most basic things that you should be doing if you are claiming to not be a greenwasher.