Can you imagine your entire personality comprising of worshipping a sales brand? A woman that wouldn't piss on them if they were on fire, but no doubt would sell these obsessives her piss bottled if she thought it would make her more money.
Overbuying unnecessary chemicals to pretend to clean so that you can tag said sales character. Constantly buying (and likely returning
or stealing Google photos) for a few likes. Thinking you are special because you are part of some ridiculous group going to a cleaning show! To be flogged more chemicals and plastic! Woohoohoo!
Lucky for her I think they get to stand there gormless and aren't expected to actually know how to clean.