I think, to try and stay on track, the problem is that Gemma‘s initial surge of popularity was around the tail end of ladette culture. She had her boob, job, posed in Nuts weekly and gave interviews where like Amy in Gone Girl, she was one of the lads, beers, footie, Manchester etc etc.
Gemma’s not that daft, she knows times have moved on so she’s rebranded. But all that ‘Not like other Girls’ bollocks still swills around her head. She’s not like other boring, stick-in-the-mud women who care about their weight, she’s cooooool and just likes being fit. She’s not like other mums who are uptight about what their kids eat, it’s all about balance (but also … hmm ), she’s not like other women who make their kids a priority after their birth, she’s a cool woman who makes misogynistic jokes at her own expense about her partner’s wants from her body (favourite pub, anyone?).
I don’t think she’s a terrible person, I think she has some lovely attributes but she cant really let go of all those messages she internalised about what she needed to do, who she needed to be to be famous. So much of it is tied up in remaining, frankly, fuckable. And it’s frustrating when we can see through it sat at home but she can’t seem to see it.
vulnerable new parents who follow her won’t know their arse from their elbow over her health journey. Whereas Gemma knows exactly where she’s heading and it’s all been planned meticulously for a long time. She has the money and contacts to make her vision a reality. The lil ole me schtick is tiresome.
