This line-
"I like the good things that come from social media - things that make me smile, engaging with people across the world, and I enjoy the creative process of making content."
In other words, he was on a high for a couple of years while they were raking it all in, and misses the lifestyle they were living. That was when he had constant content to film on a regular basis, for ads, gifts and holidays.
Now he has none of those, he has to scrape together content from his everyday life. Working from home, gardening, DIY, and now his daughters T1 Diabetes. Oh and him cooking a roast dinner
Slygella Hooper. He is trying all angles.
I wonder what his IG usage for the last week has been on HOH. He forgot to mention he was on there 10 days ago, trying to make out a curtain is a perfect substitute for a bathroom door.