Couldn’t agree MORE with these two posts. This is the deception of influencers, they want you to believe it’s just little Josie getting torn down for making a mistake. Sorry but Josie and her social channels are businesses. Businesses that have a brand and have to deal with the consequences of its customers (followers and public) being unhappy at what they see. This business negotiates deals with other businesses to advertise their products and services. So if the owner is big and ugly enough to hold negotiations and deals and savvy enough to build a business that is profitable then that business and it’s owner should be able to handle robust criticism. I don’t feel bad that people have pointed out to her clients what she has done. It’s not a one off, there’s a catalogue of problematic behaviour. those businesses can decide whether to work with her and we can in turn judge whether we want to buy from businesses that place ads with such an influencer.
Actions have consequences and it’s not our fault she has chosen to respond the way to criticism she has.
Caroline Flack is not a fair comparison. Caroline was not running a business that happened include showing bits of her personal live. The press delved into it. Josie and other influencers chose to show of their lives to sell ad space to brands to make you want to buy those products. That’s the business model. No one is forcing her to run her business that way. So if she fucks up and loses clients that’s her problem. She should manage her business and the way it responds better.
I don’t see someone in a fragile state who is apologetic. I see someone who is necking pizza and probably laughing at all the fuss. Unless you feel sorry for Sephora and Milk makeup etc etc getting called out then I wouldn’t feel bad for any influencers who are ultimately businesses. They have no professional standards THATS the real issue.