So Josie just mentioned that she actually has more 50+ old subscribers than 24 or younger, which is quite mind blowing considering we're talking about social media after all. Now I'm not saying more mature women aren't into social media of course, but Josie has for sure at least started with a younger target audience. I guess we should tone down the critic on her granny chic fashion and riveting gardening updates as she's speaking to that older democratic... (Obviously the older wiser ladies among us might not be into that content either, but I do think that democratic has been particularly interested in her house and gardening updates).
I don't know if this is exceptional per se, but it's quite interesting nevertheless. She openly admits being obsessed with her subscriber statistics so she's well aware of who she needs to reach with her content.