Part of me wonders if they are trying to take off on Instagram as influencers there instead of youtube - a lot less effort to take a photo/story and post than to film and edit a youtube video. I found it interesting when they created Instagrams for Darren and Georgie - and how much they (particularly Georgie) post on their personal Instagrams while the family one is silent.
I find it really interesting how little sponsors they seemed to get on youtube - I know the girls had a fair few for toys and games on their Fizz Sisters channel but not many sponsors appeared on their family channel. By each of them having their own Instagrams that could have potentially been a way to gauge if they could get sponsors as individuals each with their own angle? Depending on following/engagement rates, larger Instagram influencers can charge over 20K for a single post.
Georgie seems to be promoting her own ideas of womens health, motherhood and breastfeeding - getting sponsors for herself as an individual within these categories may be easier than as part of a family channel. Then (as mentioned on here previously by others) Mia mostly covers the teen/young adults, Sienna the children, and then the K&K cover baby/toddler. Not too sure on what Darren's angle is as no posts...
Going off how much Georgie posts on her own Instagram/stories it seems like she is trying to build her followers and engagement on her own account only (as I'm guessing she's responsible for the kids accounts and family one too?)
I find it really interesting how little sponsors they seemed to get on youtube - I know the girls had a fair few for toys and games on their Fizz Sisters channel but not many sponsors appeared on their family channel. By each of them having their own Instagrams that could have potentially been a way to gauge if they could get sponsors as individuals each with their own angle? Depending on following/engagement rates, larger Instagram influencers can charge over 20K for a single post.
Georgie seems to be promoting her own ideas of womens health, motherhood and breastfeeding - getting sponsors for herself as an individual within these categories may be easier than as part of a family channel. Then (as mentioned on here previously by others) Mia mostly covers the teen/young adults, Sienna the children, and then the K&K cover baby/toddler. Not too sure on what Darren's angle is as no posts...
Going off how much Georgie posts on her own Instagram/stories it seems like she is trying to build her followers and engagement on her own account only (as I'm guessing she's responsible for the kids accounts and family one too?)