What I find extraordinary about Erim is that she claims she worked at bars and saved hard to build her success. In her most recent post when buying her Channel bag she claimed her first bag was from Primark and was for £9 which she didn’t buy straight away as it was expensive. She positions herself as someone coming from a low socioeconomic background who has built her success in unfortunate circumstances of losing her mum at a young age. I was completely inspired.
However, on closer inspection of her dads background he went Harvard and claims to have worked in the City as a leading IT Professional for over 10 years, primarily focused on the Trading Floors of world leading merchant banks.
In this article she even say got her fashion intern in her teens through a client at her dads restaurant Eriki. She literally says “I got my internship through a client of
Eriki. My contact recommended me, and all I really had to do in the interview was turn up as the job was already mine!”
Clearly Erim is not from a lower socioeconomic background and branding herself as such is not cool. It’s clear with the help of her business savvy father she done well and there is nothing wrong with that but making it out as if you come from this desperate background and worked at bars to make a success of yourself is distasteful.