Nailed it.Absolutely lol-ing at the notion that “we all used to follow her.” Like nah, for me she’s always been a hilarious car crash of a fuckwit I couldn’t look away from
I also don’t reckon she’s anything like Anna Delvey. Emmy’s a mad opportunist, but all her tit products at least exist. She’s not forcing anyone to buy them. ALL influencers are a sad indictment on how utterly lame most adult women are in being ‘influenced’ to believe, act, and buy things they don’t need coz some person they think is interesting/attractive tells them to. The whole notion of influencing is utterly absurd but women lap it up then comment about buying whatever tit their heroes are shilling, hoping that somehow it’ll get them closer to the lives they seemingly find enviable. EL does this particularly well because she’s the exact kid of person who would be easily influenced - lonely, boring, sad, middle age lady with no mates, forever looking for a quick fix to paper over the cracks of her life and desperate for a ‘community’ of fake mates. She is her target audience which is why she resonates so well with them. If she wasn’t utterly unscrupulous and didn’t have hustle, she be just like them, commenting on Bec Judd’s Instagram “Omg where is that lippy from???”, with absolutely no intention of ever buying it, just hoping for a reply to make her feel validated.
Says more about the "community" needing validation from the influencer, than the actual influencer.
You totally smashed her target audience- she would definitely appeal to herself, well she does anyway, but if she was on the other side of the fence.
Yet tries so desperately hard to be someone she's absolutely not, with spruiking that she shops in "brand" stores.
Cachia is a deadset out and out liar, Ol mate Emmy is a walking, talking, messy contradiction- which is why I think she's so problematic.
Also gives me great entertainment, but not for the reasons she thinks she would