What made me fall out with Emma is that her content is inconsistent, and she jumps on you whenever you point this out to her. I mostly watched her in her fashion YouTuber era. She belonged to the same genre as Safiya Nygaard, one would say she was a British counterpart of hers even. Hell, I watched her weekly IPOADs, because I really enjoyed seeing her in a more vlog-like content. But then she switched her content dramatically and started pushing out more music related content during the Villains era. I remember she pushed it under the cloak of "my channel was always meant to be about music". Since then, I fell out with her content. I forgot about her for some time, and upon checking up on her, she switched her content to gaming. Now she's back to music, but under the commentary genre. She claims not to care about numbers, but jumps from one genre to another whenever she doesn't get the numbers she hopes for. Within the last 6 months, she jumped from rant videos, to music content, to throwback videos, to vlogs and now to commentary. It's impossible to keep up with. Whenever you tell her she's not as popular because of her content jumping, she argues with you, claiming she doesn't care about numbers, and telling you you're mean to her. It's a shame, because she has the creativity to stay relevant in this new era of YouTube.
What I don't appreciate about this thread, however, is the fixation on her boyfriend. Their relationship is problematic, but don't go to the extent to belittle his looks, it's way too low. Be constructive in your criticism.
It didn't last long, none of her phases ever do but it was probably my favourite. Definitely her less chaotic phase at least. Now that I think of it I didn't mind the person she presented as when she was with Luke full stop. He seems like a good person in general so maybe she mirrored that?
Too bad they're all shit x
Isn't that basicially the same as calling your own songs groundbreaking or have I got the meaning wrong lol
