Em Sheldon (emshelx)

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bubbletea123

She as orange as wotsit Trump. Looks jaundice, so ugly.

This girl is so greedy and the biggest lover of mass consumerism, it pisses me off. I wish an influencer would call her out. She is prob one of the worst influencers for fast fashion. She is vile. Surely none of her followers actually buy a bag like that from an affiliate link?

Going by what she has said before about Matt, he doesn't seem to have a romantic bone in his body so I think you could be right that she planned it. It was probably gifted but that's her way of getting around not disclosing it....as Em never pays to stay anywhere.
 
Reactions: 3

Lechat

skippyskip said:

Nothing more to say here
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Haha brilliant. Em will see nothing wrong with this, in fact she’ll be like omg go Meghan, so amazing to get ad deal with Gucci.

this morning she’s posted two affiliate link ads, despite being on this amazing birthday weekend away. She never stops shilling.

Also in her stories yesterday she added a comment like “I’ve worked with these brands before but this is obviously not an ad” the two brands were Prada and YSL. I laughed out loud, has she really worked with either brand? I can’t recall this at all. Maybe YSL make up but definitely not their bags or clothes.
 
Reactions: 3

Lechat

She has form for it. She had said she lives in Kensington and tagged herself there but someone on this thread or gossip guru said her flat was in hammersmith / Fulham. she’ll do anything if she thinks there’s extra likes in it.
 
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bubbletea123

Lechat said:
She has form for it. She had said she lives in Kensington and tagged herself there but someone on this thread or gossip guru said her flat was in hammersmith / Fulham. she’ll do anything if she thinks there’s extra likes in it.
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Yeah, she tags the nice areas. I am surprised this girl has so many followers.
 
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Influenza_life

She’s such a basic bitch attention seeker. And I wish people would stop giving her attention so she can disappear. She brings nothing to the table apart from being a third rate budget ‘influencer’ Who shills cinnamon and cereals that make you
 
Reactions: 4
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Yoyoyoo

I know her in real life and there is another side to her which doesn’t come across on the account. Which is coming through loud and clear on tattle. She’s not able to show her real self as she is a massive grafter and always has been from a young age, so she’s at a stage in her life now where she‘s got shit loads of money compared to her peers. It comes across as crass and doesn't resonate with her audience. If she could make her stories more personal and show more of her true self on there (rather than a side account) she would bring back round all the people that first loved her account.
 
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bubbletea123

Finding it interesting that people with links to Em are suddenly commenting here. Why now? Has Em sent them here?

Why is she no longer able to show her "real" self? If she used to before, then what has suddenly changed? Oh wait, I know. Greed. She saw the money she could make in affiliate links so she chose that over being genuine. She shills everything and also sells her "favourite" clothes on Depop. She is disgusting.

It would be too late for me if she suddenly started being more "personal" again. She comes across as so obnoxious. She has been acting like a social climber for so long now that the chance to win me back is long gone.

I feel like this "yoyoyoo" account is Em. She has spoken before on Twitter about how she's "worked so hard" since being young, etc. I could be wrong but hmm.
 
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Influenza_life

I wouldn’t call shilling anything and everything and affiliate linking to death freebies is grafting. Virtually everything she gets and uses is a freebie she even takes her grandparents for dinners to places she gets free food. Nothing about her shows her grafting.

Grafting is working hard, grafting is not accepting freebies, begging, shilling all sorts of shit to your audience. Her true self is someone who is grabby and grubby and thin skinned. There is nothing she can do that will make me forget her always trying to get anyone who is critical of her in trouble with their employers by reaching out to the employer/brand on Twitter.

Nothing will change my opinion of her. She’s cheap, tacky and not a very nice human.
 
Reactions: 5
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Yoyoyoo

There Is no way on gods earth that she’d call herself crass, I don’t even think she could write a bad word about herself.
What’s made me write on here is the incessant affiliate links on unattainable (to at least 99% of her audience) swipe up links & someone else mentioning they know of her.

Before you come for me, have a look at what I wrote and I’ve basically said the same thing as you

She‘s not only mentioned it on Twitter, she’s mentioned it everywhere because she was a grafter, she still is a grafter... grafting on affiliate links lol but that’s what I’m saying, it’s making her so much money that she’s nowso out of touch with who she is and is chasing pay checks which is turning her audience off
 
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Lechat

Yoyoyoo and Barry .... both interesting posts!
She is def working hard at shilling but at what cost? She seems to have lost integrity. Are people around her telling her this or are her family on the gravy train so they don’t care?
Also what does Matt do? Does he have a job other than the clothing brand thing?
 
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bubbletea123

Does Em have as much money as she alludes to?
 
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Yoyoyoo

She’s distanced from the Leeds girls as they’re in totally different places so she may refer to them sometimes but they’re not as close as they used to be. She has a best friend from uni who I think backs her 100% and I think her family are all really supportive.
Like she’s mentioned before, she didn’t enjoy school so I think that’s why she’s distanced herself from Leeds because I think she does get a lot of shit from people at home, but now she’s friends with influencers, she’s wrapped in the influencer world.
As far as I’m aware, Matt helps her with her business whilst launching his clothing line.

bubbletea123 said:
Does Em have as much money as she alludes to?
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Yes its not family money it’s from blogging, she’s done really well.
The village shes from is lovely, it’s not mansions no but it is one of the nicest villages in Leeds!
 
Reactions: 2
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Influenza_life

bubbletea123 said:
Does Em have as much money as she alludes to?
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I guess if you don’t have to pay for food, eating out, beauty treatments, holidays, cleaners or clothes and you split rent for a flat three ways you also will have a lot of money.

Doing well and being successful is someone who can pay for all that themselves and doesn’t have to ‘influence’ young women to get themselves into debt to make money or beg on IG and shill any and everything. Cereal that makes you anyone?!?
 
Reactions: 4

Lechat

I do find it crazy that she can support herself, boyfriend, brother and mother through the blog and insta if that’s the case. She has 115k followers, the market is saturated and her ad work is generally pretty small fry these days. Not to mention what she does actually produce is pretty low quality. I just don’t get it, but maybe I’m under estimating how much she charges for ads and gets from affiliate links. I guess all the free stuff helps as basically she doesn’t have to pay for any haircuts, nail appointments, skincare, make up etc etc
 
Reactions: 3

skippyskip

Exactly. Imagine how much money you'd save if you never had to pay for anything like that at all .

I think this Em as a grafter comment is a bit much and certainly does not mean she is from humble beginnings supporting the entire family. Her mum retired at 53 for heaven's sake, alright for some! From her vlogs you can clearly see they live in a big modern house in a nice village.
 
Reactions: 1

Lechat

I agree Skippy. I’ve noticed many influencers come from well off backgrounds, meaning they have a fall back if it doesn’t work out. How many other people have that luxury? It also means the influencer community is typically white, skinny and rich which is why so many people feel it’s not representative any more.

I have a mortgage and bills to pay so I need a stable job and regular income, if I had rich parents perhaps I would be more comfortable to have a career flogging cereal on Instagram all day. Good point about her mum too. My mum was into her 60s when she retired which is probably normal these days. Ems mum has had an extra ten years of retirement on most women, to run her daughters depop account for her. She must have a good pension, so this is hardly a poor family!

I also think it’s odd that many bigger influencers like inthefrow moved out of London to afford to buy a property yet Em is looking to buy in London. So if all her money is from the blog and insta how is that right? When her peers who make way more money can’t afford it. Nothing adds up with this woman. She’s a con artist.
 
Reactions: 3
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Influenza_life

There is no way that’s Tesco Value Em has enough money to buy a house in London especially in the areas she’s looking in without her mum helping her out.
She probably has savings as she pays for fuck all but there is no way she would get a mortgage huge enough for what she’s looking for unless her mum is a guarantor and her mum is probably going to top up her deposit too. She might be able to fool the 12 year old adoring mindless fools that follow her but most of us who are intelligent women can see through all the bullshit. She’s full of , probably needs to have that awful cereal she keeps shilling.
 
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Oohthedrama

Bloody hell, I don’t watch this one normally but I just saw her vlog/AD and I’m embarrassed for the girl.

does she pay for anything or is everything gifted!?!?
her relationship is weird, her boyfriend is weird

I’m so uncomfortable and I don’t know why she’s sickly sweet and I might throw up
 
Reactions: 2
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