A few years back I used to really love Em's blog and would read it regularly but it has really gone downhill the past few years. She used to come across as very genuine but she seems to have lost that. I had to unfollow her on Twitter as every second tweet is an affiliate link, which is really annoying. She also really over-edits her Instagram posts now which is a shame. She uses a filter that makes her look Trump orange, it is terrible. I still think she is nice but she has lost her niche which to me was relatable, real blog posts.